Even though there is a multitude of advertising avenues, small businesses find it difficult to connect with their target audiences for various reasons like a limited budget, low availability of resources, and a small footprint. Local businesses need easy-to-implement, affordable, and high-impact advertising and there is nothing better that fits the bill than yard advertising signs. If you are surprised, you need to know the top benefits of lawn signs for your business:
High Local Impact
Even if you have the money to invest in mass media or social media campaigns, you may not achieve the results you want. The main reason is that most advertising is wasted on people who do not live or visit the area where your business is and, therefore, are not likely to purchase anything from you. Local businesses thrive by targeting local customers, and the best way of reaching out to them is using on-the-ground advertising methods that they encounter daily. When you place lawn signs in and around the location of your store, you can be sure that people in the area will notice them and feel encouraged to visit you.
One of the biggest deterrents for small businesses to advertise is the cost. Leave alone newspaper and TV, even local advertising methods like billboards and social media can eat up your budget in no time. When you are looking for affordable advertising, there’s perhaps nothing as effective as yard signs. Compared to TV and radio spots that demand high investment in production and broadcast or online advertising that requires sustained effort, yard advertising signs have a low production cost and next to nothing cost of placement and display.
Helps Repeated Exposure
When you place the yard advertising signs in high-traffic areas near your business outlet, you can be sure that your target audience will have multiple opportunities to see them. It is well established that the more potential customers see your brand and advertisements, the more likely they are to form a favorable impression of you. According to B2B Marketing, it takes at least seven interactions between a brand and a customer to result in a conversion. Yardadvertising signs in the proximity of your store can help to boost the number of interactions greatly.
Yard advertising signs are amazingly versatile. You can make them in any size and shape you like without having to restrict your imagination to rectangles and squares. Also, you can design and display any kind of advertising message on them, which makes them ideal for use by all small businesses. These signs are easy to put up, remove, and relocate whenever you want with very little effort and expense. It means that after they have been in a particular location for some time, you can display them in some other place and extend their working life.
There is virtually no end to where you can display your yard advertising signs. Of course, you must ensure that they do not inconvenience traffic and others in your community. Also, you must make yourself aware of any restrictions on the display of signs imposed by the municipality or state government.