On May 6th, 2013, Adobe released its Creative Cloud subscription service. Having a monthly payment plan that gave creatives access to a variety of software programs gave people more ways to make things. Made by creatives for creatives, Adobe has changed how we interact with software in a digital space.
What is Adobe Creative Cloud? It’s a collection of over 20 apps, fonts, and libraries that let you create anything you need to.
As a business owner, the Creative Cloud is definitely on your radar if you haven’t invested in it yet. If you’re trying to decide if investing in the Adobe Creative Cloud is worth it, here are three ways it can benefit your business.
1. Creating a Strong Visual Brand
The heart of every business is a strong visual brand. Visual branding lets clients know who you are and what you’re about. From color scheme to font style, it all comes together to define your brand.
Adobe Creative Cloud gives you the tools you need to create a cohesive brand identity from business cards to your logo. If you create a logo in Photoshop, you can use InDesign to create brochures and letterheads.
The massive font library gives you the ability to pick or create your own font for your business. This library works across different creative cloud apps.
2. Social Media Marketing
Social media has never been more important for businesses. A strong social media presence can drive traffic to your site and get you more business. The Adobe Creative Cloud can help you create images specifically formatted for social media.
For example, their meme generator is an easy way to relate to any audience. All you have to do is download one of their templates, edit the text, include any image, and upload it. You can customize the meme to match your company and get more eyes on your homepage.
The Creative Cloud Download also includes programs that can help you make headers for Twitter and Facebook profiles. An appealing web banner can be used on your website and on social media. This creates a more cohesive brand across platforms.
3. Ease of Sharing Assets
1 in 4 Americans is currently working remotely. Between communicating with clients digitally and needing to have workers share assets remotely, the Adobe Creative Cloud has your back.
When working in the Creative Cloud, every app is compatible with each other. One person can create something in Photoshop and another person can edit it in After Effects.
Creative Cloud also has a library that hosts assets. As you develop graphics for your business, you can save them to your library. Once it’s saved, creatives can drop the asset into any project across the same Creative Cloud network.
Invest in the Creative Cloud Today!
The Creative Cloud can help you create a brand identity, grow a social media following, and share assets between users. Fulfilling your creative drive and delivering stunning products has never been easier.
Do you want to learn more about how technology can improve your business? Check out the rest of our blog!